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TikTok is introducing a new feature that allows them to lessen the amount of AI-made content appearing in their streams. This move comes as the platform revealed that it currently hosts in excess of 1 billion AI videos.

Testing and Rollout

This change is undergoing trials over the following weeks before a global release. This shift comes amid a surge in AI-generated material, driven by new video-generation tools.

The Broader AI Trend

Recent reports that approximately one in 10 of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A significant portion of this output is considered “AI slop”, a term for inferior, factory-style content that is typically illogical or surreal.

Our research shows that a lot of users appreciate content produced via AI tools, including computer-generated images to informative clips, and we want to offer the community the option to adjust the amount of that, depending on their own choices,” commented a platform representative.

Volume and Proportions

The platform shared that there are currently 1.3bn videos on its app identified as AI-generated. Collectively, more than 100 mn videos are uploaded to the platform each day, making AI content a limited part of its total content library.

User Control Features

Members will be in a position to limit or boost the level of artificial media they watch by opening the content preference option in the platform and picking AI-made media. Additional categories that are already be modified under the setting cover politics, clothing, aesthetics, and choreography.

AI Disclosure Rules

The platform’s policies mandate content makers to label convincing AI-made content, and it prohibits malicious fake videos of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.

In addition, the app will henceforth apply an “AI-made” watermark to content made using its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This action is designed to deter users from attempting to circumvent the disclosure requirement.

Responsible AI Funding

The platform is additionally launching a $2m educational fund for specialists and institutions to develop informative material about responsible artificial intelligence. This initiative will support educational bodies specializing in training programming and robotics.

Platform Protection

The platform has supported its content review process, following debate over plans to cut jobs for hundreds of review team members in the UK. TikTok is set to reduce a significant number of roles in its content moderation division in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.

A company official clarified that human moderation would remain essential, but AI can shield workers by removing the most graphic content before it gets reviewed by humans. TikTok announced a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to the use of its machine learning processes.

“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”